Kent Hricko

Senior Vice President

Mr. Hricko has over 20 years of experience and has transacted over $2 billion worth of real estate deals. He began his career at CNL Hospitality Corp where he worked as a financial analyst gaining experience in the underwriting of hospitality assets.  After leaving CNL in 2002 he went to work for Ocean Waters Development where he oversaw the company’s investment activities to include acquisitions, dispositions, and financing.   While at Ocean Waters Mr. Hricko completed more than 120 individual real estate transactions valued in excess of $750 million with another $500 million of financings. Following his time at Ocean Waters, Mr. Hricko co-founded Inner Circle Investments that had ownership and managed 37 individual hotel assets located throughout the southeast United States. In 2012, Mr. Hricko joined Marcus & Millichap where he led the Orlando hotel brokerage division for the company. In 2019 Mr. Hricko co-founded Guidance Hotel Group with Grizzard Commercial Real Estate with the intention of filling a need in the hotel brokerage space by providing clients industry-leading marketing and technology, and experience to drive value and help grow wealth through the strategic acquisition and disposition of assets.

Colin Colby

Vice President

Colin began his hospitality career in 2014 as a junior associate on the Hricko Hotel Team. Since then he has completed more than $100 million of hospitality transactions. In 2019 he co-founded Guidance Hotel Group with his mentor Kent Hricko. Colin’s background is in academia and commercial construction. He received his Bachelor’s Degree from Florida State University and a Master’s Degree from King’s College London. After college Colin founded a construction company with his wife Heather and they grew that business from nothing to a $13 million a year company. They sold their company in 2013 and moved back to Florida where Colin joined Kent as a hotel broker. He knows how hard it is to build and run a business and he brings that perspective to each of his deals.

Willi Singh

VP of Investments

Originally from India, Willie immigrated to the United States and began his hospitality career in1995. Beginning his career in the competitive market of NYC his experience spans all aspects of the hotel industry including operations and asset management. He worked his way up to managing a 375-room premier asset located on Broadway, before moving into ownership. Willie successfully owned and operated numerous hotels throughout Florida from 2016-2022. After the lucrative disposition of those assets, and the front row seat he had to the brokerage process, he made the decision to forego ownership and join Guidance Hotel Group as a broker. Willie leverages his many contacts with franchises, lenders, brokers, and owners to maximize the returns of his clients. He has joined Guidance Hotel Group to add his insight and experience to the team’s existing 40 years of hotel ownership, operational and brokerage expertise; creating one of the most experienced and knowledgeable hospitality brokerage teams in the industry. Willie and his wife, Mana, enjoy traveling, their wine collection, and visiting their daughter who still resides in NYC. Look for Willie at your local AAHOA meetings and other industry events.